Ince&Tive

Strategic Meetings

… much more than just logistics

If your meeting is a key part of your internal or external marketing strategy, then doesn’t it deserve to be treated as such? Ince&Tive helps you develop strategic meetings from concept to execution to follow-up to measurement. We follow a proven 3-step methodology:

1. Strategy Development

Every part of your business must work together and your event is a fully integrated action. That’s why we help you focus on your long-term strategy. We start by clearly understanding your positioning, target groups and strategy and objectives.

From there the Ince&Tive team looks at your overall strategy and assesses the business environment to identify the opportunities and threats that your company faces. We then look where you can capitalize on your strengths or where you need to overcome a weakness.

Answering these questions provides a strategic context for your meeting to ensure that it meets your objectives.

2. Implementation

Together with you, Ince&Tive develops an overall plan for the meeting and monitors progress. Realistic planning, careful tracking and regular reporting ensure that there are no surprises. The end result is a memorable meeting that makes the strategy a reality.

3. Follow-up

One difference between a strategic meeting and just any meeting is that the results from a strategic meeting last longer. To ensure that, Ince&Tive helps you execute targeted follow-up programs.

Measurement is an important part of follow-up. You need to measure the success of your strategic meeting both as a company and as a department. To help you, Ince&Tive applies an ROI Methodology developed by Dr. Jack Phillips and the ROI Institute™. We measure the ROI of meetings, event marketing programs or incentive travel programs.

 

It’s more than logistics

Integrated sales meeting

The value of social contact

A proven return on investment