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News about Ince&Tive
You’re the Piano Man
... Billy Joel and his musicians have suddenly stopped their performance, and the entire crowd continues to sing Piano Man a cappella. Those who have already been to a Billy Joel concert know what I’m talking about. It’s a remarkable experience, a unique feeling that will remain in my memory forever.
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Counting coffee cups ..... Really?
... meeting professionals still must prove their value as many corporate executives in Europe continue to perceive our job as counting coffee cups and organizing parties! We must work at a higher and more strategic level and prove our contribution to the bottom-line.
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Foundation Focus: Supporting Europe
... I think it’s quite a change from the past—and it’s only the beginning! MPI has built a solid foundation in Europe and now must execute the European business plan, develop the European membership and help cultivate the meeting industry in Europe...
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The Versatility of Trade Shows
... A trade show is a unique opportunity to reconnect with colleagues and partners worldwide, to learn about new trends and consider the future impact they might have on our business ...
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From Behind the scenes: Eric Rozenberg
...In the meantime, Eric Rozenberg has become a well-known name in the meetings industry. He is very much involved with MPI (Meeting Professionals International), the largest professional organization with over 20,000 members all over the world...
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From Solvay to Bussiness
“… Eric Rozenberg is the very image of his company: one foot in the real world and the other in an imaginary one. His speciality? Helping companies to motivate their troops by sending them off for a taste of the extraordinary…”
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Recomended reading:
The World is Flat
Probably the most comprehensive analysis of the world we are currently living in. The author, Thomas L. Friedman, is a journalist at The New York Times and has won the Pulitzer Prize three times. As quoted by The Times :"The guy is one-man think tank : his wirting is punchy, opinionated and pungent".
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Blue Ocean Strategy
Creating uncontested market place, leaving the red ocean of bloody competition, applying value innovation concepts and strategically moving to a new Blue Ocean ... In their international bestseller book, Professors Renée Mauborgne and W. Chan Kim detailed the results of their extensive research and illustrate them with cases studies on companies like "The Cirque du Soleil" or "Yellow Tail Wine".
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